The mega trends that will change tourism


Training, inspiration, and in-depth analysis: the rich programme of Bit 2023 analyses the new trends and skills required by industry players with a highly practical approach.


The topics at the centre of the debate are the mega trends that will change tourism such as sustainability, innovation, quality and inclusion of the tourism offer.



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Sala Coral 1

02/12/23 h 11:30 - 13:00

The new instruments that will change travel forever: tourism 4.0 and augmented reality

In recent times, tourism has undergone a real revolution, helped by the overcoming of the critical time of the pandemic: when we were forced to stop travelling, tourist destinations, museums, cultural centres, turned to augmented reality to create new content.

Sala Coral 4

02/12/23 h 12:30 - 13:30

Tourism and wellness

Debate on the relationship between the well-being of the person, society and the environment and the tourist experience with some focus on thermal, regenerative and third-age tourism, taking on the theme of sustainability, this variously declined.

Sala Coral 1

02/12/23 h 13:00 - 14:30

Unconventional tourism: all the products and services that will revolutionise the way we travel

Technological innovations change and amplify the travel experience. Helping hotels, enriching museums and engaging tourists. But product innovations are also changing the perception of many travellers.

Sala Coral 2

02/12/23 h 14:30 - 16:30

Digital nomads: the new challenge for destinations

Working remotely is an established habit and tourist destinations, even less well-known ones, are turning this possibility into an important economic driver. The target group is the so-called “digital nomads”, i.e. those who, being able to work remotely, choose to do so elsewhere than at home.

Sala Coral 1

02/13/23 h 10:00 - 11:30

Travel technology, success starts with a seamless journey

Automating corporate processes, integrating business functions, streamlining travel policy and approval flows, simplifying the booking process as well as digital on-trip and reporting solutions.

Sala Coral 3

02/13/23 h 11:00 - 12:30

Made in Italy, major events and territory: tourism of the future according to the vision of the protagonists

Among current events, scenarios and vision, decision-makers and stakeholders discuss an approach to tourism from an industrial standpoint while respecting the identity and value aspects of Italy's unique national and international appeal. Offer, sustainability and social and economic development through the Italian brand.

Sala Coral 2

02/13/23 h 11:30 - 13:00

Dynamic pricing: how the commercial strategies of tour operators are changing

Flexibility, dynamism, security are the new norm in travel, but what is the actual inflationary impact on supply and demand and how do we change the business rules with the trade and the end consumer to make the industry tick.

Sala Coral 4

02/13/23 h 12:30 - 13:45

Innovation Startup Tour: how to innovate tourist destinations (for real!)

How can tourist destinations enhance their image, renew their offer to attract tourists from all targets, even after the summer season? And how can local operators compete with the big names in tourism on the global stage?

Sala Coral 3

02/13/23 h 12:30 - 13:45

Airports and intermodality between sustainability, design and technology

Will the airport of the future be more design-oriented or more focused on technological innovation? What role will intermodality play in infrastructure development? The airports, operators, carriers and rail operators in comparison.

Sala Coral 5

02/13/23 h 13:00 - 13:50

Traveller profiling between saving and duty of care

Technology yes, but above all human touch. Immense data pools are not necessary for business travel. Rather, you need to be able to select and interpret the “useful numbers” and have them at your fingertips when forecasting and purchasing tailor-made solutions with a focus on the traveller's preferred transportation and hospitality.

Sala Coral 2

02/13/23 h 13:00 - 14:30

Cruises broaden horizons

Broadening clientèle, revised itineraries, focus on catering and inclusion of smaller ports, while “free” excursions are back. An overview of cruising and its developments.

Sala Coral 4

02/13/23 h 13:45 - 15:30

Hotels, cruises, planes and shopping: the new frontiers of luxury

Luxury is no longer just a synonym for high spending and exclusive locations, but touches on issues ranging from the guest experience to service quality and even embracing sustainability. The viewpoints of hôtellerie, airlines, shipping companies and tax-free shopping.

Arena BIT

02/13/23 h 13:45 - 14:45

Prospects of enogastronomic tourism in Italy

The conference will introduce to current trends of gastronomy tourism in Italy both from the the demand and the supply perspective. A particular attention will be placed to changes in the market (year 2022) and the perspectives for future months, with insights on most participated and desired gastronomic experiences by travellers.

Sala Coral 1

02/13/23 h 14:00 - 15:00

Open-air tourism: tourism that matters

Open-air tourism: tourism that matters, and not just a trend of the moment.

Sala Coral 2

02/13/23 h 14:30 - 16:00

How the role of the travel agent is changing

Recovering independence without becoming affiliated to networks, becoming a consultant or relying on the largest network or the one that guarantees the most independence: what the travel agent is asking for today and how the travel agent envisages the future.

Sala Coral 3

02/13/23 h 15:30 - 17:00

The age of bleisure: not just for work

Amid authorisations, risk management and duty of care, corporate travel is now moving through a complex labyrinth of competencies and partnerships. The business traveller has changed and requires timing and services that take into account the quality of the trip and their own time off. Detox extensions included.

Sala Coral 2

02/13/23 h 16:30 - 18:00

Mice, high-end Italy

Organisational skills, creativity, innovative technological solutions and increasingly imaginative venues reward quality Italian offerings on the market, capable of creating exclusive and inclusive, sustainable and tailor-made experiences that do not end with the event. Stakeholders discuss opportunities, developments and critical issues.

Sala Coral 1

02/14/23 h 10:30 - 11:30

Incoming and proximity tourism: the territory as a reservoir of sustainable experience

Not as a substitute but to complete the experience, over and above the cities of art and the seaside, the Italy of the territories - from the lesser known ones to the experiences - offers a great deal. Value for money, digitalisation, accommodation, transportation, shopping and emotional activities all play a key role in destination ranking and encouraging national and international tourist flows.

Sala Coral 1

02/14/23 h 11:30 - 13:00

Territories and metaverse, virtual experience leads the way

From the earth to the cloud, both so distant and yet so close. Not by offering alternative solutions but by generating interest surrounding a tangible offer, digitisation, artificial intelligence and social networks are now essential for an accessible territorial promotion without borders.

Sala Coral 1

02/14/23 h 13:00 - 14:30

Nature tourism: the awareness of “useful” travellers

New awareness and willingness to be part of a tourist movement that “leaves” more than it “takes”, curiosity and the desire to immerse oneself in nature as an integral element can generate important spin-offs in the territories and be a driving force for the global conservation of land, air and water ecosystems and the development of local communities.

Sala Coral 2

02/14/23 h 13:00 - 14:30

The digital experience in travelling

Post-pandemic travellers have higher expectations of what the digital experience should offer at each stage of the customer journey. A data-driven approach is certainly essential. What other elements can help operators and agencies respond to these new demands?

Sala Coral 1

02/14/23 h 14:30 - 16:00

Pnrr [National Recovery and Resilience Plan] and tourism planning of territories: where do we stand?

Real ecological transition in the territories requires courageous choices and virtuous public-private partnerships. Among current events, potential and critical issues, we analyse with sector experts and local stakeholders what has been done and what can still be done thanks to the funds made available by the National Recovery and Resilience Plan.