Events

BRINGING INNOVATION INTO TRAVEL

Tourism represents a fundamental sector for national economy, both in terms of its ability to contribute to the country's growth and in terms of the opportunity to enhance the value of territories and their identities. 

 

As it is well known, the travel sector was affected by the health emergency and the resulting restrictions, which led to a drastic collapse.  Despite the heavy blow, the industry managed to show extraordinary resilience: the recovery of visitor flows started in 2021 and was further strengthened in 2022. Today the sector is realigning to pre-Covid values, even though inflation, credit crunch and rising costs are driving up the level of caution on the part of businesses and consumers.

 

In comparison to other EU countries, Italy confirmed its fourth place for number of visitors in 2022 after Spain, France, and Germany.  In addition, Italy ranks second among EU countries in terms of number of foreign visitors after Spain. For what concerns the market share, inbound flows (customers living abroad) represent 48.6% of total presences in our country's accommodation facilities, a value that almost reaches pre-pandemic levels.

 

In the future, the priority will be to maintain costs but also to focus on the customer and the issue of sustainability. The competitive positioning of the Italian tourism offer has improved but needs something more, given the significant changes affecting both offer (leisure and business) and demand, with an increasing consideration for innovation and digitalization of the 'journey' by travellers.

 

Sustainability is a fast-changing concept: we moved from a strictly environmental approach to a vision that increasingly embraces local communities, the harmonious development of territories, traditions, and production excellence, with food and wine leading the way. 

 

In addition, digitalization and the use of big data will be more and more connected to artificial intelligence and generative technologies, with the goal of facilitating processes, developing marketing strategies, and improving customer experience.

 

Moreover, slow tourism values, which are centered on nature, relationships, and an ethical way of dealing with the environment, will offer lesser-known areas more and more opportunities and occasions to regenerate, diversify their activities, and open up to new perspectives.

 

Finally, a crucial element will be to develop a training process in line with the times and aimed at repositioning the tourism product in order to improve the competitiveness of the national economic system. 

 

The main topics of discussion at BIT TALKS "Bringing innovation into travel“ 2024

 

 

Innovation

ROOM AMBER 3

02/04/24 h 12:00 - 13:00

Skills in the tourism sector: a new vision

Skills in the tourism sector are a key element in providing quality services to tourists. To achieve this, training strategies must converge towards a unity of knowledge for future managers in the tourism sector.

START UP

ROOM BROWN 1

02/04/24 h 12:30 - 13:30

Are those who don't innovate in tourism destined to disappear? The key role of start-ups in turning innovation into an asset of change

The tourism sector is constantly evolving and innovation has become a key component for the growth of companies and corporations operating in this dynamic field. While many firms claim to invest in innovation, a crucial question arises: do these initiatives actually represent significant progress or are they simply a marketing strategy?

START UP

ROOM BROWN 1

02/04/24 h 14:00 - 15:00

Green hospitality and regenerative tourism: when sustainability becomes acting in favour of the destinations

According to a survey by global Booking.com, 60% of the respondents would like to rely on destination suppliers that have a positive impact on the local community and the environment, and they are willing to pay a higher price for this experience. Despite such good intentions, 45% of travellers do not know where to find more sustainable options.

New Trends

ROOM AMBER 3

02/05/24 h 10:30 - 11:30

Wanderlust: the future of tourism is today

Sustainable, conscious, customised. And at the same time suitable for everyone, accessible and transgenerational.

New Trends

ROOM AMBER 2

02/05/24 h 11:00 - 12:00

The role of artificial intelligence in travel: from inspiration to booking

Not only destination recommendations to inspire the journey, artificial intelligence can redirect to on-site experiences and act as a bridge between suggestions and the click to complete the booking.

New Trends

ROOM AMBER 3

02/05/24 h 12:00 - 13:00

The future of air and cruise transport according to the vision of manufacturers and associations

What will the aircraft and ships of the future look like? Certainly technological and cutting-edge, but also sustainable. What other requirements will they have to fulfil in the medium and long term?

Sustainability

ROOM AMBER 4

02/05/24 h 12:00 - 13:00

Aviation between peaks in demand, pricing and an offer under pressure. How to square the circle?

With pressure beyond expectations, aviation is facing unprecedented challenges. The sudden change in market dynamics, the gradual re-establishment of the routes, capacity management, staffing, the target of Net Zero 2050, and delays in the delivery of new aircraft have generated unprecedented competitive scenarios and strong fluctuations in ticket prices. How to overcome this complex phase and ensure a prosperous future to the sector?

New Trends

SALA AMBER 2

02/05/24 h 12:30 - 13:30

Tour operators beyond revenues: the social value of companies comes into play

The achievement of financial wealth is not the only fundamental element of a company.

START UP

ROOM BROWN 2

02/05/24 h 12:30 - 13:30

Artificial intelligence and sentiment analysis: how to find the balance between empathy and data?

Artificial Intelligence is emerging as a major trend also in the travel industry, arousing enthusiasm thanks to its unexplored potential. Among its applications, sentiment analysis is presented as a tool that can help destinations and operators improve their services by analysing trends in social media conversations.

Innovation

ROOM AMBER 3

02/05/24 h 13:30 - 14:30

Hotels: automation, AI and human advice

Hotel chains are looking at automation to speed up processes and contain costs. But how far can we go in using technology, artificial intelligence and robotics, and how can we reconcile this trend with the presence and empathy of the human being?

Sustainability

ROOM AMBER 4

02/05/24 h 13:30 - 14:30

Overtourism, the return: strategies to avoid crowding

Acting on the dynamics that contribute to make the choice and creating a travel culture. For tour operators, OTA, hospitality and the cruise market, the challenge is to distribute and deseasonalize the pressure of the demand.

New Trends

ROOM AMBER 3

02/05/24 h 15:00 - 16:00

Flights, trains and hotels: SMEs travel in 2024

Business travel is back on track, but costs of services have risen against a lower transaction volume than before.

Innovation

ROOM AMBER 4

02/05/24 h 15:00 - 16:30

Skills, tools and statistical instruments for the travel manager

Establishing a policy and keeping it updated is just the first step. Then there is the actual journey, with compliance under precarious balance and all the unforeseen events and potential risks related to it.

Sustainability

ROOM AMBER 3

02/05/24 h 16:30 - 17:30

The new mission of cruises has to go through environmental protection

The travel & tourism sector is responsible for about 10% of global emissions. Without a change of direction, these will increase by 5% annually.

Innovation

ROOM AMBER 4

02/05/24 h 16:30 - 17:30

Mice and AI, matchmaking between intelligences for a new way of communicating events

Efficiency, security, profiling, data analysis and much more. The integration of artificial intelligence into the world of conferences and events offers unquestionable advantages, making the experience of attendants more engaging and interactive and opening up innovative scenarios.

Innovation

ROOM AMBER 4

02/06/24 h 10:30 - 11:30

Enogastronomy between excellence, digitalization and creativity

Narrating territories, cultures and communities through the unique flavours of tradition. By inspiring ever larger and more diverse clusters, wine and food represent a rapidly developing economic pillar.

Innovation

ROOM AMBER 3

02/06/24 h 10:30 - 11:30

Take your Resort or Village to a level of high performance, increase profitability and efficiency thanks to the model 'Villaggio Sold Out'

The conference aims to unveil the secrets of a holistic and strategic approach - an indispensable factor for resorts and holiday villages aiming for excellence - by presenting an analysis to decipher the needs of the Travellearcher, the evolved 'fourth generation' tourist, whose research methods and expectations represent an increasingly complex challenge for the sector.

Innovation

SALA AMBER 3

02/06/24 h 12:00 - 13:00

The role of ChatGPT and generative software in travel

According to Euromonitor International, in five years we are expecting a boom in the use of artificial intelligence tools such as ChatGPT by travellers. The travel industry is already adapting, with Expedia, Kayak and TripAdvisor leading the way.

New Trends

ROOM AMBER 4

02/06/24 h 12:00 - 13:30

Business travel, never again without bleisure

Many business trips have turned, and even more will turn, into leisure trips. A gold mine especially for formerly business-only destinations and hotels. However, this trend still has weaknesses at the organisational level, starting with the approval by the company, positioning in travel policies, and the insurance aspect.

Sustainability

ROOM AMBER 4

02/06/24 h 13:30 - 14:30

Nature and tourism, the culture of the environment for a wellness holiday

Travel as a 'detox therapy'. Travelling around Italy and the world to appreciate destinations that are unknown to mass tourism involves many different interests - wildlife conservation, adventure, outdoor activities, sport, support for local communities, study, research.