2020

News

New strategies of international brands during the pandemic: ideas and strategies to involve travellers

From long-distance smart working to yoga online, the strategies of destinations are multiplying to respond to new needs. The success stories of Anguilla, Hawaii, Malta and Mauritiu ...

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News

Bit preview: What do buyers want from Italy in 2021

The thrills of great destinations combined with the discovery of new ones. But also more technology, more services and a more diversified offer between requests.

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News

Supply chains join forces to relaunch the entire industry

The data collected and analysed by BIT OBESERVATORY suggest that there are margins for the entire sector to bounce back in 2021 after this year's inevitable debacle.

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News

14/12/2020

Slow and open-air tourism, but also culture to start again in 2021

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Not just charming villages. Italy has a unique range of proposals to offer, such as the historical trekking trails, in the new normality.

News

16/11/2020

New dates for BIT 2021, now set to take place in May

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Initially scheduled for February, BIT, the International Travel Exhibition will now be held at fieramilanocity from 9 to 11 May 2021.

News

11/11/2020

Waiting for BIT 2021, digital tourism is on the up

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BIT 2021 will be the ideal window to look beyond the current situation and discover a preview of the trends that will emerge after the emergency. There is already one clear emergin ...

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24/09/2020

Operators bet on innovation and resilience to relaunch

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Digital helps to promote, security and reliability retain targets while new products and operational tools aim to conquer new ones. In view of the recovery.

News

22/09/2020

"Future-ready", BIT MILANO focuses on onlife experience

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The new Fiera Milano Platform offers an integrated ecosystem of physical and digital services, while Fiera Milano will support participation also financially.

News

22/09/2020

At BIT MILANO the relaunch of the sector is about sharing know-how

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This year's schedule of events and conferences will be richer and more focused than ever, with numerous presentations of data and reports and insights.

News

22/09/2020

Italians love travelling and not only in summer

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According to a ENIT survey, 1/3 of Italians are looking forward to the Christmas holidays. For Euromonitor, the future of travel will be sustainable, responsible and digital.