2021

News

Will sustainability be the key to relaunching tourism in 2022?

Sustainable travel is at the heart of BIT's proposals: in particular, it is a cross-cutting theme in the rich programme of events, as well as being discussed in a dedicated 'Sustai ...

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In 2022, the traveller wants to be surprised. Here's how and why

Analysts agree that the sector is recovering despite uncertainties, while surveys among travellers suggest a strong desire to “make up for lost time”.

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News

Not only local: long haul is ready for safe and green travel too

The classic "white sand, crystal clear water" destinations of many Italian and European travellers are preparing for a green and responsible 2022: the example of the Maldives.

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News

20/12/2021

Slow and sustainable, responsible and open-air: this is how Italy prepares for the relaunch

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From the North to the South, the Regions are focusing with increasing conviction on tourism that is not only sustainable, but also responsible and respectful of places. The Veneto ...

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07/05/2021

Lombardy is increasingly its online presence to promote slow and open-air tourism

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07/05/2021 - From the 12 most beautiful spring blooms to cycling, kite surfing or trekking. Looking at Bergamo and Brescia as the 2023 Culture Capitals and the 2026 Winter Olympics ...

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07/05/2021

Bit Special Talks takes tourism trends to the next level

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07/05/2021 - Thinkers and architects, artists and art critics, opinion leaders and pop stars propose new visions that can become levers of growth.

News

07/05/2021

Italy prepares to revive its wonders

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07/05/2021 - Thanks to the tourist season pass, from mid-May it will be possible to travel between regions again. Which are preparing to welcome internal tourism with new, interest ...

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07/05/2021

Revenge Travel: the world wants to travel again

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Between safety protocols, vaccination programmes and proposals adapted to the new normal, the medium to long haul could be the surprise of 2021 travel.

News

26/04/2021

From nearby to faraway lands, foreign destinations are at Bit Digital Edition

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With examples such as Malaysia and the Dominican Republic, and also San Marino "on our doorstep", international tourism is ready to get going again in the summer, too.

News

26/04/2021

The tourism side of Italy is more online than ever at Bit Digital Edition

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From North to South, Italian destinations are coming to the rescue. Lazio focuses on villages, Friuli Venezia Giulia on experiences and Abruzzo on lifestyle. The City of L'Aquila i ...

News

26/04/2021

Operators at the starting line for the first Bit Digital Edition

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More than 1,000 exhibitors are ready to capitalise on the opportunity for even more immediate and equally effective contact with buyers and visitors through the new online platform ...

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26/04/2021

Bit Digital Edition: Innovation in the spotlight at Bit Talks

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Among more than 90 sessions, of great interest is the Technology & Innovation area dedicated to the most innovative solutions, from experiential promotion to health protocols.

News

14/04/2021

BIT Digital Edition débuts a new, direct and interactive trade fair experience

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The digital formula allows operators to interact even more immediately with buyers and the public. More than 90 events are in the pipeline, focusing on key issues for the restart.

News

14/04/2021

Discovering "Niche Italy”

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Parks, FAI Sites, Refuges and The Unknown Mountains. And much more. For many people, travelling in the Covid era is discovering destinations they would not have thought of before.

News

14/04/2021

After the Pandemic, More of a New Beginning than a Relaunch

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Nothing will be the same even when the emergency ends. It will be necessary to focus on long-term factors such as ethics, sustainability and digital: in the words of Simon Anholt, ...

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14/04/2021

Not only outdoors: fine dining and culture to get going again in 2021

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While the Traveller Review Awards testify to the worldwide search for nature-based destinations, in Italy wine and food tourism focuses on starred restaurants, whilst culture remai ...

News

02/03/2021

Consumers want to get back to travelling

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A trip will be the first choice for 40% of Italians when it comes to restarting consumption in 2021. Although, 44% want a new digital-physical hybrid experience.

News

02/03/2021

Rethinking the future: experts' views on Travel to come

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Bit Milano inaugurates the new section dedicated to reflecting on the sector’s "higher" and more strategic aspects by meeting with ADUTEI DIRECTOR Aljoša Ota, futurologist Roberto ...

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02/03/2021

From the need to relaunch to the opportunity to rethink strategies

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Several long-haul destinations have used the Covid time-out to develop their uniqueness, drive innovation and review business models.

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02/03/2021

Open-air, "distanced" and unexpected: tourist Italy 2021

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The search for safe, not overly crowded open-air destinations is driving small villages and nearby countryside solutions alongside big cities and charming spots.

News

01/02/2021

Beyond the relaunch: digital and new business models for future-proof tourism

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As operators testify, the sector's resilience is leading to profound changes that will make travel more digital, personalised and sustainable in the long term.

News

01/02/2021

Business Travel, reassuring signals for the future

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Milan accepts the challenge of launching its Convention Bureau at a time when it is still evolving.

News

01/02/2021

With acquisitions, new openings and renovations, the hotel industry is in full swing

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Activism confirms the sector's confidence in a recovery that focuses mainly on luxury, quality food, and unique experiences.

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01/02/2021

From food to engines, art and culture: 'productive districts' to boost tourism

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For years, local tourism systems have existed but now have new potential to be developed given the recovery. Better if in synergy with production districts. And not only the food a ...